The Manufacturing & Supply Chain Conference & Exhibition (West) 2025 proved to be another standout event for the industry, and a fantastic opportunity for Target Integration to engage, demonstrate, and share our insights with the wider manufacturing community. Held on 26th November 2025 at the University of Limerick, the event brought together thought-leaders, innovators, and businesses focused on shaping the future of manufacturing and supply chain operations.
As Silver Sponsors, we were proud to help drive the conversation around digital transformation and showcase what’s possible when businesses embrace integrated, future-ready systems.
Bringing Digital Manufacturing to Life
One of the highlights of the day was our immersive digital manufacturing demonstration, which has now become a signature experience at recent national events in Dublin, Northern Ireland, and beyond. For Limerick, we elevated it even further.
Visitors stepped into a fully simulated customer-to-manufacturing journey, experiencing:
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Product selection and sales order creation
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Back-office processing through procurement and inventory workflows
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Warehouse operations with real-time barcode scanning using the DT-50
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Assembly line guidance and final order fulfilment
This four-stage, hands-on journey demonstrated how integrated CRM, ERP, automation, and smart workflows dramatically reduce manual effort while increasing visibility, accuracy, and overall operational efficiency.
The live reactions were brilliant-attendees were genuinely excited to see how modern digital systems can eliminate inefficiencies and provide instant clarity across the entire value chain. And of course, everyone who completed the demo was entered into our tablet giveaway!
Expert Insights: Two Target Integration Sessions on the Day
We were honoured to have both Ryan O’Connor and Rohit Thakral take the stage, each bringing different perspectives on digital transformation.
🟣 Fireside Chat – 5 Pitfalls to Avoid During Digital Transformation for a Food Business
Speakers: Rohit Thakral & Jo Davey (Jo’s Absolute Nutrition)
Watch the talk: https://www.youtube.com/watch?v=xGV7DaOvfqc
This session was a standout moment of the day. Rohit and Jo shared honest, practical insights from Jo’s real-world experience digitising her food manufacturing business. Together, they discussed:
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Common mistakes companies make when beginning digital transformation
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Challenges of moving from paper-based processes to integrated systems
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The importance of change management and team adoption
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How visibility, traceability, and compliance dramatically improve through ERP
Their open conversation resonated strongly with food producers and manufacturers navigating similar challenges.
🔶 Building a Future-Ready Business: How Digital Integration Drives Innovation
Speaker: Ryan O’Connor
Ryan explored how manufacturers can strengthen their capabilities and become more resilient by integrating their systems, data flows, and processes. His talk highlighted:
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The challenges caused by disconnected tools and manual workflows
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How CRM + ERP integration improves visibility and efficiency
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The growing role of AI and automation in supporting innovation
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Practical steps to prepare for a scalable, future-ready business model
Attendees appreciated the actionable, relatable guidance.. especially those early in their digital journey.
A Day of Valuable Conversations and Industry Collaboration
Beyond the talks and demonstrations, the event was a fantastic opportunity to connect with manufacturers, distributors, and industry leaders. The conversations we had throughout the day reinforced a clear message:
Businesses are ready to embrace digital transformation, but they need practical guidance and the right partners.
From discussions about automation and data centralisation, to questions about inventory management, traceability, and AI—it’s clear that companies across Ireland are prioritising smarter, more connected operations.
If you’d like to follow up on any of the discussions from the day, explore digital transformation options for your business, or ask questions about our solutions, feel free to connect with the team who represented Target Integration at the event:
🔹 Rohit Thakral – CEO
🔹 Dinesh Thirumalai – ERP Implementation Manager
🔹 Stephen Kirby – Operations Manager
🔹 Kerry Moone – Software Sales Consultant
🔹 Ryan O’Connor – Senior Marketing Executive
We’re always happy to help and continue the conversation.
Looking Ahead: Continuing the Digital Transformation Journey
We’d like to thank everyone who visited our stand, joined our sessions, and contributed to the fantastic discussions throughout the day. The insights and feedback we gathered will continue to shape how we support businesses in their digital adoption journey.
If you missed the event, or want to revisit the conversations, both talks are now available on YouTube:
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5 Pitfalls to Avoid During Digital Transformation for a Food Business
https://www.youtube.com/watch?v=xGV7DaOvfqc -
Building a Future-Ready Business: How Digital Integration Drives Innovation
https://www.youtube.com/watch?v=HPt4yFaut34
Stay tuned for more webinars, events, and demonstrations as we continue empowering manufacturers to scale smarter, work more efficiently, and prepare for the future of digital operations.
We look forward to seeing you at the next event—and supporting you every step of the way on your digital transformation journey.
If your organisation is looking to modernise processes or improve visibility across departments, we’re here to help.
Our team can guide you step-by-step on digital adoption and system integration.
