Lead Generation specialist – UK/Ireland

Job Summary

We are seeking a dynamic Marketing Executive to join our team in Ireland and UK. The ideal candidate will have a strong background in lead generation, email writing, and cold calling. You will play a crucial role in executing marketing activities to drive growth and engagement.

Key Responsibilities:

– Generate leads through various channels and maintain a robust pipeline.

– Draft engaging copy for nurture campaigns, landing pages, emails, social media, and sales literature.

– Plan and execute lead-generation campaigns across a variety of channels.

– Conduct cold calls to prospective leads and nurture relationships.

– Run virtual and in-person events for networking and lead generation.

– Manage the email marketing schedule and delivery across Target Integration’s expanding databases.

– Maintain partnerships with product companies, trade associations, and other organizations; plan joint promotional activities.

– Manage and grow Target Integration’s social media presence.

– Produce reports on marketing campaigns using HubSpot (or equivalent software) and Google Analytics.

– Collaborate with the marketing team to develop strategies and optimize campaigns.

– Track and report on marketing performance metrics.

Qualifications:

– 3 to 4 years of experience in a marketing role.

– Proven experience in lead generation, email writing, and cold calling.

– Must have experience with content creation, social media, video editing , creating blogs etc

– Must have experience in Drip email marketing and campaign

– Strong communication and interpersonal skills.

– Proficiency in marketing tools and CRM software.

– Ability to work independently and as part of a team.

– Creative thinking and problem-solving abilities.