Satisfied Online Shopper is More Likely to Purchase Again
January 7, 2009
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A US study of online shopping habits has found that a highly satisfied online shopper is 73 percent more likely to purchase online than a dissatisfied shopper, and 75 percent more likely to recommend a site to a friend. The annual report into customer satisfaction with retail websites by ForeSee Results showed that only 10 of 40 top e-tail sites managed to improve their online shopper satisfaction rating since the previous year’s study.
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