{"id":34653,"date":"2021-06-24T12:56:56","date_gmt":"2021-06-24T12:56:56","guid":{"rendered":"https:\/\/ti.matrix-test.com\/?post_type=case_study&p=34653"},"modified":"2024-09-11T10:48:13","modified_gmt":"2024-09-11T10:48:13","slug":"odoo-erp-implementation-with-a-fully-integrated-website-for-global-users","status":"publish","type":"case_study","link":"https:\/\/targetintegration.com\/en_gb\/case-study\/odoo-erp-implementation-with-a-fully-integrated-website-for-global-users\/","title":{"rendered":"Odoo ERP implementation with a fully integrated website for global users"},"content":{"rendered":"
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Overview<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Upffront has a strong online presence and business model. \u00a0They approached Target Integration as they needed to fully integrate their e-commerce website with downloadable product information, order and stock management processes, and to streamline workflows with their delivery partners. \u00a0In addition, they were looking for an accounting package that would support a multi-company structure.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CLIENT
<\/strong>Upffront<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SERVICES<\/strong>
Consulting, Implementation<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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PRODUCTS<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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INDUSTRY<\/strong>
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Challenges<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Upffront looking for one fully integrated website, stock management, order management, datasheets for the products available to download and accounting for multiple companies. Following consultation with Upffront, Target Integration recommended the Odoo ERP implementation to address their challenges.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Real Time Information in a Single System <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Upffront is committed to creating a competitive, informative and innovative platform for the sale of goods, services and support within the sailing and boating sector. To achieve their vision of growth as a global business operating in both B2B and B2C channels, they needed an interactive and user-friendly environment for their staff, suppliers, partners and customers to access goods and product information in real-time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ecommerce Website with Pre and Post Product Development and Sales<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One critical component of the Upffront e-commerce site is the need to provide comprehensive, extensive and easily accessible technical product information before, during and post-sale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Requirement of a Flexible Model<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Upffront had a goal to transform\u00a0the sector from a traditional model, served by a set of defined distributors,\u00a0to a more flexible one, with access to information and products that no longer depended on the\u00a0location of the purchaser,\u00a0and to supply an extensive product range of parts\u00a0and equipment via their\u00a0website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solutions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Upffront has now moved to the next phase of the development and requires a sophisticated and integrated system to support the delivery of information, support\u00a0and\u00a0product sales across all the regional areas. Following discussions with Target Integration, they chose they proceeded with the recommended Odoo ERP implementation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fully Integrated e-commerce Website<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Upffront\u2019s main priority was the creation of\u00a0a \u2018one-stop\u2019\u00a0website that would become the go-to online resource\u00a0to find information, buy products and access support for the boating and yachting community across the world. Therefore,\u00a0Target Integration\u00a0focused on establishing an operational system to deliver multi-lingual websites\u00a0that would be accessible to both\u00a0B2B and B2C communities.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Accounting App Implementation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Odoo accounting\u00a0app provides a comprehensive range of features\u00a0for accounting processes and financial management, helping deliver\u00a0accuracy and detailed customisable reporting\u00a0for\u00a0a growth\u00a0focussed\u00a0business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Flexible Company Model<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Target Integration has helped Upffront in successfully creating a flexible company model. The integration of a number of apps within the system has allowed employees, management\u00a0teams and\u00a0executives to\u00a0access real-time company information.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Result<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Improvements to sales processes and warehouse management will help Upffront maintain key product data and information to support efficient delivery, from enhanced access to product catalogues and technical documentation to trade pricing.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Target Integration provides ongoing\u00a0support to Upffront, including\u00a0health and safety management, incident reporting, a quality management system (to support the business\u00a0inline with\u00a0ISO9001)\u00a0and a machine maintenance schedule system.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEnquire now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"featured_media":56527,"template":"","industry":[8],"client":[984],"class_list":["post-34653","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-wholesale-distribution","client-upffront"],"acf":[],"yoast_head":"\nOdoo ERP Implementation: Your Global Website Solution<\/title>\n<meta name=\"description\" content=\"Overview Upffront has a strong online presence and business model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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