{"id":19429,"date":"2019-12-18T12:03:31","date_gmt":"2019-12-18T12:03:31","guid":{"rendered":"https:\/\/www.targetintegration.com\/?p=19429"},"modified":"2019-12-18T12:03:31","modified_gmt":"2019-12-18T12:03:31","slug":"tips-for-identifying-your-potential-customers","status":"publish","type":"post","link":"https:\/\/targetintegration.com\/en_gb\/tips-for-identifying-your-potential-customers\/","title":{"rendered":"How to Identify your Potential Customers?"},"content":{"rendered":"

Customer is a very important part of every organization and can\u2019t be ignored. However, customer satisfaction depends on totally how you provide them support. As per studies and surveys, more happy customers give more business, so <\/span>customer satisfaction<\/b> is a key factor of a business\u2019s success.<\/span><\/p>\n

Now, the question arises that who is the happy customer and how to recognize them at the initial stage of <\/span>lead<\/b>? So, basically it’s not a tough task, but a smart task to handle a list of leads and find potential to respond first out of them.\u00a0 For example, a company gets 1000 leads, in which some of the leads don\u2019t seem to be high. So at that point of time, it becomes difficult to target the high score leads only. Then <\/span>VTiger CRM<\/a><\/strong> provides an extension <\/span>VTiger Profile Scoring System<\/b>, which is used to help the Sales team to focus on high score leads. Profile Scoring helps the organizations to capture <\/span>potential customers<\/b> in a systematic way.\u00a0<\/span><\/p>\n

Profile Scoring<\/b> for organizations is a systematic way to capture the attractiveness of a potential customer. These attributes may be the business size (revenue, number of employees), location, vertical, brand value, etc. Each attribute may have different levels of importance. So, it is logical to assign weights based on their importance.<\/span><\/p>\n

Profile scoring can be done on two key <\/span>CRM <\/b><\/a>records \u2013 Contacts and Organizations.<\/span><\/p>\n

If you sell to consumers, then your scoring criteria will only include <\/span>Contact Scoring<\/b>. For example, if you are a business selling funky clothes and you know that most of your sales come from young girls and women aged 15-25. Now you can configure profile score for Contacts by setting a higher score of fields Gender=Female, Age=15-25.<\/span><\/p>\n

Now, if you sell to businesses, you might set up to <\/span>Organization Score<\/b>. Scoring here works as: If your products and services are best suited for any company with 100-300 employees, you can assign a high score for these values and a lower score to other values.<\/span><\/p>\n

Now when you\u2019re done with Scoring, Vtiger automatically rates all contacts and organizations on a 5-star system<\/span>. <\/span>The whole purpose of profile scoring is to enable your sales team to focus on your most valuable leads.\u00a0<\/span><\/p>\n

Profile Scoring helps to identify the lead score on the basis of their criteria set, which helps to allow scores and <\/span>categorize leads<\/b> based on their chosen standards.<\/span><\/p>\n