{"id":40683,"date":"2021-09-06T11:09:27","date_gmt":"2021-09-06T11:09:27","guid":{"rendered":"https:\/\/targetintegration.com\/?p=40683"},"modified":"2021-09-06T11:15:33","modified_gmt":"2021-09-06T11:15:33","slug":"how-does-digital-transformation-impact-customer-experience","status":"publish","type":"post","link":"https:\/\/targetintegration.com\/en_gb\/how-does-digital-transformation-impact-customer-experience\/","title":{"rendered":"How does Digital Transformation impact customer experience?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"40683\" class=\"elementor elementor-40683\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93a65f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93a65f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-090b13d\" data-id=\"090b13d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65c029f elementor-widget elementor-widget-text-editor\" data-id=\"65c029f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every now and then we come across this term called \u201c<\/span><span style=\"font-weight: 400;\">Digital transformation<\/span><span style=\"font-weight: 400;\">\u201d. When we look around, companies have started introducing themselves as digital-first companies. <\/span><span style=\"font-weight: 400;\">At its very core, digital transformation is done to enhance and improve customer experience. <\/span><span style=\"font-weight: 400;\">But what is Digital Transformation? Why is it important? In what way does it impact your customer experience? And most importantly how do you get there?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So many questions, right?<\/span><\/p><p><span style=\"font-weight: 400;\">Let us address them one by one<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c4df72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c4df72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4474f66\" data-id=\"4474f66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-213550f elementor-widget elementor-widget-heading\" data-id=\"213550f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding \u201cDigital Transformation\u201d<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ec143 elementor-widget elementor-widget-text-editor\" data-id=\"c3ec143\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While understanding digital transformation, the first thing that we need to focus on is that it is not a goal to be achieved, for it is not a stage. <\/span><span style=\"font-weight: 400;\">Business Digital Transformation <\/span><span style=\"font-weight: 400;\">is an ongoing process. It is<\/span><\/p><p><b><i>\u201cA process of adapting to new technology changes for business processes, customer experiences and the organization&#8217;s environment to meet the dynamic needs of changing business.\u201d<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">The digital transformation of a business<\/span><span style=\"font-weight: 400;\"> does not end when it starts using innovative technologies. Digital transformation is an evolution that leads to companies providing a better customer experience using those technologies.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8479c60 elementor-widget elementor-widget-image\" data-id=\"8479c60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2021\/09\/An-average-smartphone-user-checks-their-phone-47-times-a-day-i.e-17155-a-year.-min-1024x512.gif\" class=\"attachment-large size-large wp-image-40697\" alt=\"Digital Transformation\" srcset=\"https:\/\/targetintegration.com\/wp-content\/uploads\/2021\/09\/An-average-smartphone-user-checks-their-phone-47-times-a-day-i.e-17155-a-year.-min-1024x512.gif 1024w, https:\/\/targetintegration.com\/wp-content\/uploads\/2021\/09\/An-average-smartphone-user-checks-their-phone-47-times-a-day-i.e-17155-a-year.-min-300x150.gif 300w, https:\/\/targetintegration.com\/wp-content\/uploads\/2021\/09\/An-average-smartphone-user-checks-their-phone-47-times-a-day-i.e-17155-a-year.-min-768x384.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7cd2c elementor-widget elementor-widget-text-editor\" data-id=\"7f7cd2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">When you look at the bigger picture you will see digital transformation of businesses is driven by customers themselves. According to minewhat.com, 81% of shoppers conduct online research before making a purchase. When we look at the numbers it does make sense for companies to invest hugely in marketing and turn digital at this stage. Right? <\/span><\/p><p><b><i><a href=\"http:\/\/targetintegration.com\/en_gb\/contact-target-integration\/\"><span style=\"color: #f26325;\">Connect<\/span><\/a> with our experts to get started on this journey!<\/i><\/b><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6be88e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6be88e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d52cc4f\" data-id=\"d52cc4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62393a7 elementor-widget elementor-widget-heading\" data-id=\"62393a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The era of \u201cconscious customer\u201d<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96adf18 elementor-widget elementor-widget-text-editor\" data-id=\"96adf18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customers today are much more conscious of what they want to buy and how much they are willing to pay for the same. With plenty of channels out there for them to track, monitor and know about different products of different brands customers are now much more informed and precise.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Their buying habits have changed and are determined by the amount of \u201cease of shopping\u201d and \u201cvalue of money\u201d they get in return.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With different mediums like shopping apps, websites, blogs, vlogs and social sites customers today have the freedom to compare and choose among the plethora of brands out there.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Digital transformation solution<\/span><span style=\"font-weight: 400;\"> creates a dynamic environment in the organization and compels organizations to evolve and grow with innovative technologies and strategies.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd71cd9 elementor-widget elementor-widget-spacer\" data-id=\"fd71cd9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2267f8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2267f8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f256ee4\" data-id=\"f256ee4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccb78a3 elementor-widget elementor-widget-heading\" data-id=\"ccb78a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A road map to get started on Digital Transformation for Better Customer Experience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04c6727 elementor-widget elementor-widget-text-editor\" data-id=\"04c6727\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The digital transformation of a business, as mentioned earlier, is customer-driven. If companies build strategies keeping what they have to offer rather than what the current customer needs and demands are, all the efforts into transformation might turn out to be as good as futile.<\/span><\/p><p><strong>Discussed below are some essentials for Digital Transformation<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f05d79 elementor-widget elementor-widget-heading\" data-id=\"7f05d79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A need for an Agile environment<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a42b3 elementor-widget elementor-widget-text-editor\" data-id=\"83a42b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As aforementioned Digital Transformation does not happen overnight. It sometimes takes days and months of effort, if not done correctly,\u00a0 before starting to exercise the same in the entire company.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The one thing companies can do to make this transformation much smoother is encourage changes and keep a dynamic environment. Consumer needs are continuously changing and given the present competitive environment is it impertinent for companies to be adaptive.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-044a39f elementor-widget elementor-widget-heading\" data-id=\"044a39f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u201cCustomer first\u201d approach<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff95f0e elementor-widget elementor-widget-text-editor\" data-id=\"ff95f0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By keeping the \u201cCustomers First\u201d approach digital transformation could happen as the natural progress of processes. It will come about in the company simply as there won\u2019t be any extra efforts to be put on thinking of how to change.<br \/><\/span><span style=\"font-weight: 400;\">As consumer behaviour changes, the same can be included in the strategies and services. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7656711 elementor-widget elementor-widget-heading\" data-id=\"7656711\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Omni Channel support<br><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5666ddb elementor-widget elementor-widget-text-editor\" data-id=\"5666ddb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One thing that is driving customer engagement to brands and businesses is their way of offering support and post-purchase services to their clients. A number of media channels are available for brands to connect with their customers, and the brand that uses it to the best wins the race.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Social media channels, chatbots, emails are the very few yet most effective channels that can help businesses interact with their customers. By offering support services through these channels brands can actually justify \u201c24*7\u201d availability.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a67ff12 elementor-widget elementor-widget-spacer\" data-id=\"a67ff12\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f08901 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f08901\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48d0d06\" data-id=\"48d0d06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24dbc48 elementor-widget elementor-widget-heading\" data-id=\"24dbc48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Some barriers you might find on your way to Digital Transformation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56edb67 elementor-widget elementor-widget-text-editor\" data-id=\"56edb67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><i><span style=\"font-weight: 400;\">Resistance to change by your team<\/span><\/i><\/li><li><i><span style=\"font-weight: 400;\">Apprehensions and uneasiness regarding future and results<\/span><\/i><\/li><li><i><span style=\"font-weight: 400;\">Lack of knowledge and understanding on how to begin<\/span><\/i><\/li><li><i><span style=\"font-weight: 400;\">Not enough technology infrastructure<\/span><\/i><\/li><\/ul><p><span style=\"font-weight: 400;\">Accepting a radical change is difficult and you might feel resistance from the experienced and used-to-using-past technology. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">This apprehension can be simply removed by conducting training programs, customizing new technology for easy usage and complete support and education of the same.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/targetintegration.com\/en_gb\/\"><span style=\"color: #f26325;\"><strong>Target Integration<\/strong><\/span><\/a> is a solution-driven <\/span><span style=\"font-weight: 400;\">digital transformation company<\/span><span style=\"font-weight: 400;\"> based in <\/span><span style=\"font-weight: 400;\">Ireland, UK, the USA &amp; India <\/span><span style=\"font-weight: 400;\">with a growing and innovative team. Our experts can help and guide you in transforming your organization digitally. Connect with our <\/span><span style=\"font-weight: 400;\">digital transformation specialists<\/span><span style=\"font-weight: 400;\"> at <\/span><strong><a href=\"mailto:infor@targetintegration.com\">infor@targetintegration.com<\/a>.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Every now and then we come across this term called \u201cDigital transformation\u201d. When we look around, companies have started introducing&#8230;<\/p>","protected":false},"author":4,"featured_media":40697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[859,270,770,1045,271,85,1043,553,583,1046,1042],"class_list":["post-40683","post","type-post","status-publish","has-post-thumbnail","hentry","category-article","tag-business-application","tag-business-automation","tag-business-automation-software","tag-business-digital-transformation","tag-business-growth","tag-business-management","tag-customer-approach","tag-customer-experience","tag-digital-transformation","tag-improve-customer-experience","tag-omni-channel-support"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How will digital transformation impact customer experience?<\/title>\n<meta name=\"description\" content=\"Digital transformation is not a stage but a continuous process that a business takes up. 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