{"id":61495,"date":"2025-10-20T11:02:18","date_gmt":"2025-10-20T11:02:18","guid":{"rendered":"https:\/\/targetintegration.com\/?p=61495"},"modified":"2025-10-20T11:02:18","modified_gmt":"2025-10-20T11:02:18","slug":"unlocking-ais-real-value-for-business","status":"publish","type":"post","link":"https:\/\/targetintegration.com\/en_gb\/unlocking-ais-real-value-for-business\/","title":{"rendered":"Unlocking AI\u2019s Real Value for Business"},"content":{"rendered":"<p data-start=\"424\" data-end=\"640\">Artificial Intelligence (AI) has quickly shifted from being a futuristic concept to a powerful business reality. But while most companies are exploring AI tools, only a few are truly unlocking their full potential.<\/p>\n<p data-start=\"642\" data-end=\"724\">The question today isn\u2019t <em data-start=\"667\" data-end=\"676\">whether<\/em> to use AI &#8211; it\u2019s <em data-start=\"694\" data-end=\"721\">how to use it effectively<\/em>.<\/p>\n<p data-start=\"726\" data-end=\"970\">From automating repetitive processes to improving forecasting and decision-making, AI has the potential to drive cost savings and sustainable growth across every industry. Yet, many organisations still struggle to move beyond experimentation.<\/p>\n<p data-start=\"972\" data-end=\"1048\">So what does it take to make AI practical, scalable, and genuinely valuable?<\/p>\n<p data-start=\"972\" data-end=\"1048\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-61497 aligncenter\" src=\"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-1-scaled.png\" alt=\"\" width=\"761\" height=\"428\" srcset=\"https:\/\/targetintegration.com\/wp-content\/uploads\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-1-scaled.png 2048w, https:\/\/targetintegration.com\/wp-content\/uploads\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-1-300x169.png 300w, https:\/\/targetintegration.com\/wp-content\/uploads\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-1-1024x576.png 1024w, https:\/\/targetintegration.com\/wp-content\/uploads\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-1-768x432.png 768w, https:\/\/targetintegration.com\/wp-content\/uploads\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-1-1536x864.png 1536w, https:\/\/targetintegration.com\/wp-content\/uploads\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-1-18x10.png 18w, https:\/\/targetintegration.com\/wp-content\/uploads\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-1-1920x1080.png 1920w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/p>\n<hr data-start=\"1050\" data-end=\"1053\" \/>\n<h2 data-start=\"1055\" data-end=\"1116\"><\/h2>\n<h2 data-start=\"1055\" data-end=\"1116\"><strong data-start=\"1058\" data-end=\"1116\">The Difference Between Using AI and Benefiting from It<\/strong><\/h2>\n<p data-start=\"1118\" data-end=\"1234\">AI is most effective when it is embedded into the fabric of everyday work &#8211; not just adopted as a standalone tool.<\/p>\n<p data-start=\"1236\" data-end=\"1465\">Too often, businesses rush to implement AI software without a clear understanding of what problem they\u2019re solving, what data it requires, or how it fits into existing processes. The result? Limited results and frustrated teams.<\/p>\n<p data-start=\"1467\" data-end=\"1535\">To make AI truly work for you, it needs three essential foundations:<\/p>\n<h3 data-start=\"1537\" data-end=\"1564\">1. <strong data-start=\"1544\" data-end=\"1564\">Strategic Intent<\/strong><\/h3>\n<p data-start=\"1565\" data-end=\"1731\">AI adoption starts with a clear purpose. What processes are you trying to improve? What outcomes matter most &#8211; cost reduction, productivity, or customer experience?<\/p>\n<p data-start=\"1733\" data-end=\"1895\">When AI is tied directly to measurable business goals, it delivers tangible results. Without that alignment, it risks becoming just another technology experiment.<\/p>\n<h3 data-start=\"1897\" data-end=\"1932\">2. <strong data-start=\"1904\" data-end=\"1932\">Good Data and Governance<\/strong><\/h3>\n<p data-start=\"1933\" data-end=\"2037\">AI is only as good as the data it learns from. Clean, structured, and well-governed data is essential.<\/p>\n<p data-start=\"2039\" data-end=\"2243\">This also means paying attention to the ethics of AI &#8211; transparency, privacy, and accountability. Businesses that treat data stewardship as a competitive advantage build trust while improving performance.<\/p>\n<h3 data-start=\"2245\" data-end=\"2286\">3. <strong data-start=\"2252\" data-end=\"2286\">Process and People Integration<\/strong><\/h3>\n<p data-start=\"2287\" data-end=\"2428\">AI doesn\u2019t replace people &#8211; it enhances their capabilities. But for that to happen, teams need to understand how to work <em data-start=\"2408\" data-end=\"2414\">with<\/em> AI systems.<\/p>\n<p data-start=\"2430\" data-end=\"2624\">When your people are confident using AI tools, automation becomes a collaboration &#8211; not a disruption. Training, communication, and change management are critical to making this shift successful.<\/p>\n<hr data-start=\"2626\" data-end=\"2629\" \/>\n<h2 data-start=\"2631\" data-end=\"2674\"><\/h2>\n<h2 data-start=\"2631\" data-end=\"2674\"><strong data-start=\"2634\" data-end=\"2674\">Turning AI into a Cost-Saving Engine<\/strong><\/h2>\n<p data-start=\"2676\" data-end=\"2768\">AI has matured beyond simple automation. It\u2019s now a driver of measurable financial impact.<\/p>\n<p data-start=\"2770\" data-end=\"2859\">Here are a few ways businesses are using AI to reduce costs and unlock new opportunities:<\/p>\n<ul data-start=\"2861\" data-end=\"3507\">\n<li data-start=\"2861\" data-end=\"2978\">\n<p data-start=\"2863\" data-end=\"2978\"><strong data-start=\"2863\" data-end=\"2894\">Smarter Resource Allocation<\/strong> &#8211; Predictive analytics help teams allocate budgets and manpower more effectively.<\/p>\n<\/li>\n<li data-start=\"2979\" data-end=\"3112\">\n<p data-start=\"2981\" data-end=\"3112\"><strong data-start=\"2981\" data-end=\"3012\">Customer Support Automation<\/strong> &#8211; AI-powered chatbots handle routine questions, allowing service teams to focus on complex cases.<\/p>\n<\/li>\n<li data-start=\"3113\" data-end=\"3225\">\n<p data-start=\"3115\" data-end=\"3225\"><strong data-start=\"3115\" data-end=\"3136\">Sales Forecasting<\/strong> &#8211; Intelligent algorithms analyse historic data to provide accurate demand predictions.<\/p>\n<\/li>\n<li data-start=\"3226\" data-end=\"3351\">\n<p data-start=\"3228\" data-end=\"3351\"><strong data-start=\"3228\" data-end=\"3251\">Document Processing<\/strong> &#8211; AI systems extract and categorise data automatically, reducing time spent on manual admin work.<\/p>\n<\/li>\n<li data-start=\"3352\" data-end=\"3507\">\n<p data-start=\"3354\" data-end=\"3507\"><strong data-start=\"3354\" data-end=\"3378\">Operational Insights<\/strong> &#8211; Machine learning tools uncover inefficiencies that would otherwise go unnoticed, helping businesses save time and resources.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3509\" data-end=\"3603\">The key takeaway? <strong data-start=\"3527\" data-end=\"3603\">AI isn\u2019t just about doing things faster &#8211; it\u2019s about doing them smarter.<\/strong><\/p>\n<hr data-start=\"3605\" data-end=\"3608\" \/>\n<h2 data-start=\"3610\" data-end=\"3677\"><\/h2>\n<h2 data-start=\"3610\" data-end=\"3677\"><strong data-start=\"3613\" data-end=\"3677\">From Theory to Practice: The New Era of AI in Business Tools<\/strong><\/h2>\n<p data-start=\"3679\" data-end=\"3888\">Modern business software has made AI more accessible than ever. No longer limited to data scientists or large corporations, AI is now embedded directly into platforms like CRMs, ERPs, and productivity tools.<\/p>\n<p data-start=\"3890\" data-end=\"4108\">Take <strong data-start=\"3895\" data-end=\"3906\">Odoo 19<\/strong>, for example &#8211; one of the first ERP systems to deeply integrate AI across its suite of applications. Its new update makes AI not just a feature, but a <em data-start=\"4058\" data-end=\"4068\">function<\/em> woven throughout the business workflow.<\/p>\n<p data-start=\"4110\" data-end=\"4153\">Here are some of the standout advancements:<\/p>\n<ul data-start=\"4155\" data-end=\"4899\">\n<li data-start=\"4155\" data-end=\"4296\">\n<p data-start=\"4157\" data-end=\"4296\"><strong data-start=\"4157\" data-end=\"4181\">AI-Generated Content<\/strong> &#8211; Automate product descriptions, email templates, and customer communications using natural-language generation.<\/p>\n<\/li>\n<li data-start=\"4297\" data-end=\"4439\">\n<p data-start=\"4299\" data-end=\"4439\"><strong data-start=\"4299\" data-end=\"4326\">Predictive Lead Scoring<\/strong> &#8211; Prioritise sales opportunities with intelligent lead scoring models trained on your historical success data.<\/p>\n<\/li>\n<li data-start=\"4440\" data-end=\"4588\">\n<p data-start=\"4442\" data-end=\"4588\"><strong data-start=\"4442\" data-end=\"4467\">Smart Recommendations<\/strong> &#8211; AI suggests next steps in workflows, like follow-ups, reminders, or approvals, based on user behaviour and outcomes.<\/p>\n<\/li>\n<li data-start=\"4589\" data-end=\"4738\">\n<p data-start=\"4591\" data-end=\"4738\"><strong data-start=\"4591\" data-end=\"4614\">Automated Workflows<\/strong> &#8211; Configure triggers and conditions in plain language \u2014 the system now understands context and intent, not just commands.<\/p>\n<\/li>\n<li data-start=\"4739\" data-end=\"4899\">\n<p data-start=\"4741\" data-end=\"4899\"><strong data-start=\"4741\" data-end=\"4767\">Cross-App Intelligence<\/strong> &#8211; AI works across CRM, Accounting, Inventory, and HR modules, ensuring the same smart logic powers the entire business ecosystem.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4901\" data-end=\"5110\">With these developments, the line between \u201cAI tool\u201d and \u201cbusiness system\u201d is fading fast. AI is now becoming an invisible partner that streamlines operations, supports decisions, and delivers measurable ROI.<\/p>\n<hr data-start=\"5112\" data-end=\"5115\" \/>\n<h2 data-start=\"5117\" data-end=\"5144\"><\/h2>\n<h2 data-start=\"5117\" data-end=\"5144\"><strong data-start=\"5120\" data-end=\"5144\">Why This Matters Now<\/strong><\/h2>\n<p data-start=\"5146\" data-end=\"5332\">In today\u2019s environment of rising costs, talent shortages, and constant change, businesses are under pressure to do more with less. AI, when used strategically, allows organisations to:<\/p>\n<ul data-start=\"5334\" data-end=\"5517\">\n<li data-start=\"5334\" data-end=\"5371\">\n<p data-start=\"5336\" data-end=\"5371\">Reduce operational inefficiencies<\/p>\n<\/li>\n<li data-start=\"5372\" data-end=\"5412\">\n<p data-start=\"5374\" data-end=\"5412\">Empower employees through automation<\/p>\n<\/li>\n<li data-start=\"5413\" data-end=\"5462\">\n<p data-start=\"5415\" data-end=\"5462\">Increase speed to insight and decision-making<\/p>\n<\/li>\n<li data-start=\"5463\" data-end=\"5517\">\n<p data-start=\"5465\" data-end=\"5517\">Create more resilient, data-driven business models<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5519\" data-end=\"5590\">It\u2019s not about replacing human intelligence &#8211; it\u2019s about amplifying it.<\/p>\n<hr data-start=\"5592\" data-end=\"5595\" \/>\n<h2 data-start=\"5597\" data-end=\"5629\"><\/h2>\n<h2 data-start=\"5597\" data-end=\"5629\"><strong data-start=\"5600\" data-end=\"5629\">Want to See It in Action?<\/strong><\/h2>\n<p data-start=\"5631\" data-end=\"5795\">Next week, we\u2019re bringing these ideas to life in our exclusive webinar:<br data-start=\"5702\" data-end=\"5705\" \/><strong data-start=\"5705\" data-end=\"5795\"><em data-start=\"5707\" data-end=\"5793\">\u201cUnlocking AI\u2019s Real Value for Business: Practical Tools for Cost Savings &amp; Growth.\u201d<\/em><\/strong><\/p>\n<p data-start=\"5797\" data-end=\"6138\">You\u2019ll hear from:<br data-start=\"5814\" data-end=\"5817\" \/>\ud83d\udca1 <a href=\"https:\/\/www.linkedin.com\/in\/stacey-hawkes-33659a57\/\"><strong data-start=\"5820\" data-end=\"5837\">Stacey Hawkes<\/strong><\/a>, from <strong><a href=\"https:\/\/www.linkedin.com\/company\/squaredmap\/posts\/?feedView=all\">Squaredmap<\/a><\/strong> an AI strategy expert, who will share how businesses can integrate AI ethically, effectively, and sustainably.<br data-start=\"5949\" data-end=\"5952\" \/>\u2699\ufe0f <a href=\"https:\/\/www.linkedin.com\/in\/waleed-alsaleh\/\"><strong data-start=\"5955\" data-end=\"5973\">Waleed Alsaleh<\/strong><\/a>, from <a href=\"https:\/\/www.linkedin.com\/company\/odoo\/posts\/?feedView=all\"><strong data-start=\"5980\" data-end=\"5988\">Odoo<\/strong><\/a>, who will demonstrate how the new <strong data-start=\"6023\" data-end=\"6046\">Odoo 19 AI features<\/strong> can help automate processes, reduce manual work, and improve overall business efficiency.<\/p>\n<p data-start=\"6140\" data-end=\"6258\">\ud83d\udcc5 <strong data-start=\"6143\" data-end=\"6152\">Date:<\/strong> October 28th, 2025<br data-start=\"6171\" data-end=\"6174\" \/>\ud83d\udd52 <strong data-start=\"6177\" data-end=\"6186\">Time:<\/strong> 11:00 AM<br data-start=\"6195\" data-end=\"6198\" \/>\ud83c\udf9f\ufe0f <strong data-start=\"6202\" data-end=\"6229\">Reserve your spot here: <a href=\"https:\/\/us06web.zoom.us\/webinar\/register\/WN_XVmcyIRtS6WBvFyI8LLFAw\">Register Here<\/a><\/strong><\/p>\n<hr data-start=\"6260\" data-end=\"6263\" \/>\n<h3 data-start=\"6265\" data-end=\"6322\"><\/h3>\n<h3 data-start=\"6265\" data-end=\"6322\"><strong data-start=\"6269\" data-end=\"6322\">Don\u2019t Miss Out &#8211; Learn How to Turn AI Into Action<\/strong><\/h3>\n<p data-start=\"6324\" data-end=\"6578\">If your business is exploring AI but still figuring out where to start &#8211; this session is for you.<br data-start=\"6421\" data-end=\"6424\" \/>You\u2019ll leave with <strong data-start=\"6442\" data-end=\"6507\">actionable insights, practical tools, and real-world examples<\/strong> you can implement immediately to improve performance and reduce costs.<\/p>\n<p data-start=\"6580\" data-end=\"6637\">\ud83d\udc49 <a href=\"https:\/\/us06web.zoom.us\/webinar\/register\/WN_XVmcyIRtS6WBvFyI8LLFAw\"><strong data-start=\"6583\" data-end=\"6637\">Register now to secure your place at the webinar<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence (AI) has quickly shifted from being a futuristic concept to a powerful business reality. But while most companies&#8230;<\/p>","protected":false},"author":47,"featured_media":61498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[1434,468,1350,1371,785,670,183,1351],"class_list":["post-61495","post","type-post","status-publish","has-post-thumbnail","hentry","category-article","tag-ai","tag-ai-and-cloud-computing","tag-business","tag-data","tag-digital-marketing","tag-marketing","tag-odoo","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlocking AI\u2019s Real Value for Business -<\/title>\n<meta name=\"description\" content=\"Unlocking AI\u2019s Real Value for Business - Target Integration\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/targetintegration.com\/en_gb\/unlocking-ais-real-value-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking AI\u2019s Real Value for Business -\" \/>\n<meta property=\"og:description\" content=\"Unlocking AI\u2019s Real Value for Business - Target Integration\" \/>\n<meta property=\"og:url\" content=\"https:\/\/targetintegration.com\/en_gb\/unlocking-ais-real-value-for-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Target Integration\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-20T11:02:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ryan Connor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan Connor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/\"},\"author\":{\"name\":\"Ryan Connor\",\"@id\":\"https:\/\/targetintegration.com\/#\/schema\/person\/5556911f5569d97f86d438f2fcbf3d4a\"},\"headline\":\"Unlocking AI\u2019s Real Value for Business\",\"datePublished\":\"2025-10-20T11:02:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/\"},\"wordCount\":904,\"publisher\":{\"@id\":\"https:\/\/targetintegration.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-scaled.png\",\"keywords\":[\"AI\",\"AI and cloud computing\",\"business\",\"data\",\"digital marketing\",\"Marketing\",\"Odoo\",\"strategy\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/\",\"url\":\"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/\",\"name\":\"Unlocking AI\u2019s Real Value for Business -\",\"isPartOf\":{\"@id\":\"https:\/\/targetintegration.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-scaled.png\",\"datePublished\":\"2025-10-20T11:02:18+00:00\",\"description\":\"Unlocking AI\u2019s Real Value for Business - Target Integration\",\"breadcrumb\":{\"@id\":\"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#primaryimage\",\"url\":\"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-scaled.png\",\"contentUrl\":\"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-scaled.png\",\"width\":2048,\"height\":1152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/targetintegration.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unlocking AI\u2019s Real Value for Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/targetintegration.com\/#website\",\"url\":\"https:\/\/targetintegration.com\/\",\"name\":\"Target Integration\",\"description\":\"Empowering You!\",\"publisher\":{\"@id\":\"https:\/\/targetintegration.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/targetintegration.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/targetintegration.com\/#organization\",\"name\":\"Target Integration\",\"url\":\"https:\/\/targetintegration.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/targetintegration.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2021\/05\/ti-logo2-2.svg\",\"contentUrl\":\"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2021\/05\/ti-logo2-2.svg\",\"width\":172,\"height\":65,\"caption\":\"Target Integration\"},\"image\":{\"@id\":\"https:\/\/targetintegration.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/targetintegration.com\/#\/schema\/person\/5556911f5569d97f86d438f2fcbf3d4a\",\"name\":\"Ryan Connor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/targetintegration.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b3fba045f9d83b9a93a305492ac57e73e2332ffa581aca5de0e9840b8eaf3d50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b3fba045f9d83b9a93a305492ac57e73e2332ffa581aca5de0e9840b8eaf3d50?s=96&d=mm&r=g\",\"caption\":\"Ryan Connor\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unlocking AI\u2019s Real Value for Business -","description":"Unlocking AI\u2019s Real Value for Business - Target Integration","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/targetintegration.com\/en_gb\/unlocking-ais-real-value-for-business\/","og_locale":"en_GB","og_type":"article","og_title":"Unlocking AI\u2019s Real Value for Business -","og_description":"Unlocking AI\u2019s Real Value for Business - Target Integration","og_url":"https:\/\/targetintegration.com\/en_gb\/unlocking-ais-real-value-for-business\/","og_site_name":"Target Integration","article_published_time":"2025-10-20T11:02:18+00:00","og_image":[{"width":2048,"height":1152,"url":"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-scaled.png","type":"image\/png"}],"author":"Ryan Connor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ryan Connor","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#article","isPartOf":{"@id":"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/"},"author":{"name":"Ryan Connor","@id":"https:\/\/targetintegration.com\/#\/schema\/person\/5556911f5569d97f86d438f2fcbf3d4a"},"headline":"Unlocking AI\u2019s Real Value for Business","datePublished":"2025-10-20T11:02:18+00:00","mainEntityOfPage":{"@id":"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/"},"wordCount":904,"publisher":{"@id":"https:\/\/targetintegration.com\/#organization"},"image":{"@id":"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#primaryimage"},"thumbnailUrl":"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-scaled.png","keywords":["AI","AI and cloud computing","business","data","digital marketing","Marketing","Odoo","strategy"],"articleSection":["Article"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/","url":"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/","name":"Unlocking AI\u2019s Real Value for Business -","isPartOf":{"@id":"https:\/\/targetintegration.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#primaryimage"},"image":{"@id":"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#primaryimage"},"thumbnailUrl":"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-scaled.png","datePublished":"2025-10-20T11:02:18+00:00","description":"Unlocking AI\u2019s Real Value for Business - Target Integration","breadcrumb":{"@id":"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#primaryimage","url":"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-scaled.png","contentUrl":"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2025\/10\/Unlocking-AIs-Real-Value-for-Business-scaled.png","width":2048,"height":1152},{"@type":"BreadcrumbList","@id":"https:\/\/targetintegration.com\/unlocking-ais-real-value-for-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/targetintegration.com\/"},{"@type":"ListItem","position":2,"name":"Unlocking AI\u2019s Real Value for Business"}]},{"@type":"WebSite","@id":"https:\/\/targetintegration.com\/#website","url":"https:\/\/targetintegration.com\/","name":"Target Integration","description":"Empowering You!","publisher":{"@id":"https:\/\/targetintegration.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/targetintegration.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/targetintegration.com\/#organization","name":"Target Integration","url":"https:\/\/targetintegration.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/targetintegration.com\/#\/schema\/logo\/image\/","url":"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2021\/05\/ti-logo2-2.svg","contentUrl":"https:\/\/targetintegration.com\/wp-content\/uploads\/\/2021\/05\/ti-logo2-2.svg","width":172,"height":65,"caption":"Target Integration"},"image":{"@id":"https:\/\/targetintegration.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/targetintegration.com\/#\/schema\/person\/5556911f5569d97f86d438f2fcbf3d4a","name":"Ryan Connor","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/targetintegration.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b3fba045f9d83b9a93a305492ac57e73e2332ffa581aca5de0e9840b8eaf3d50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b3fba045f9d83b9a93a305492ac57e73e2332ffa581aca5de0e9840b8eaf3d50?s=96&d=mm&r=g","caption":"Ryan Connor"}}]}},"_links":{"self":[{"href":"https:\/\/targetintegration.com\/en_gb\/wp-json\/wp\/v2\/posts\/61495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/targetintegration.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/targetintegration.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/targetintegration.com\/en_gb\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/targetintegration.com\/en_gb\/wp-json\/wp\/v2\/comments?post=61495"}],"version-history":[{"count":1,"href":"https:\/\/targetintegration.com\/en_gb\/wp-json\/wp\/v2\/posts\/61495\/revisions"}],"predecessor-version":[{"id":61499,"href":"https:\/\/targetintegration.com\/en_gb\/wp-json\/wp\/v2\/posts\/61495\/revisions\/61499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/targetintegration.com\/en_gb\/wp-json\/wp\/v2\/media\/61498"}],"wp:attachment":[{"href":"https:\/\/targetintegration.com\/en_gb\/wp-json\/wp\/v2\/media?parent=61495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/targetintegration.com\/en_gb\/wp-json\/wp\/v2\/categories?post=61495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/targetintegration.com\/en_gb\/wp-json\/wp\/v2\/tags?post=61495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}