{"id":45078,"date":"2022-05-13T12:36:21","date_gmt":"2022-05-13T12:36:21","guid":{"rendered":"https:\/\/targetintegration.com\/?p=45078"},"modified":"2023-02-02T08:17:26","modified_gmt":"2023-02-02T08:17:26","slug":"data-visualisation-in-business-analytics-how-important-are-they-for-your-business","status":"publish","type":"post","link":"https:\/\/targetintegration.com\/en_ie\/data-visualisation-in-business-analytics-how-important-are-they-for-your-business\/","title":{"rendered":"Data Visualisation in Business Analytics – How Important are they for Your Business?"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Business\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Data is the new king. In all its bits and pieces, data make valuable information that all businesses need today. Be it your own, or the customers, data needs to be collected, analysed and presented for making “informed decisions”. Since it needs to be understood and communicated, visualising data in business analytics is a complex process made simple, just like storytelling.\u00a0<\/span><\/span> <\/span>\u00a0<\/span><\/p>

90% of data ever created in the history of the world happened in recent two years. And this is only going to increase exponentially in the future. Businesses have always been taking advantage of data. So, if anyone is making more profit from them, then it is business. Thus, it is high time businesses start thinking of big data, analytics and the possible related stories that can be visualized using data.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

What is data visualisation for business? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Yes, data visualisation is storytelling indeed. The more the data collected, the more precise and authentic the story becomes. And it <\/span>should be able to deliver a strong message.<\/span>\u00a0<\/span><\/p>

Data was once expensive and difficult to be found. But with the era of digitalisation, data became abundant, cheap and very difficult to process. It is now, almost like searching for a needle in the haystack, if used with conventional methods like excel sheets.\u00a0 Here is where the concept of big data and artificial intelligence arises.\u00a0<\/span>\u00a0<\/span><\/p>

The credible amount of information became so vast. To store, channel and analyse this vastly generated data, traditional software solutions are insufficient. To process these data, data scientists are pushing the limits day by day. The collective efforts of data analysts, be it in the field of science or management, contributed much to modern business analytics and related software usage.\u00a0<\/span>\u00a0<\/span><\/p>

Data visualisation comes into play where big data analysis needs to be taken out for understanding. For common people to understand bid data, Data visualisation is the only way.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"business\t\t\t\t\t\t\t\t\t\t\t
Power BI visualisation menu to build data visual <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

It is the process of taking raw data, and transforming them into<\/span> graphs, charts, images and videos<\/span> that explain the numbers in visual form. The magic is the short amount of time it takes to reach an intuitive decision. We can discover new trends, that were undiscoverable in a raw heap of data. Data visualisation in business provides clear and actionable insights into their business process.\u00a0 Thus, it almost automates the business processes.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Modern business management software with Business Intelligence <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

If you are still using a spreadsheet (by the way, they are brilliant tools to date) for business management, not only you, but your whole organisation must be exceptionally intelligent.\u00a0<\/span>\u00a0<\/span><\/p>

Otherwise, it is high time to <\/span>explore new software<\/a><\/strong> tools.<\/span>\u00a0<\/span><\/p>

Terabytes of data sitting in a data centre unused is a burden. It should be put to use to be valuable.\u00a0<\/span>\u00a0<\/span><\/p>

For that, in the current era, big data is often combined with machine learning. When these technologies are used in business, it is called business intelligence or (BI).\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Data visualization tools for businesses <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

There are several BI tools available today. We can use independent tools that are specially designed for big data analysis and data visualisation. Microsoft Power BI, Analytics and Tableau are some of the popular BI tools. Cross-platform support and being open-source make them exceptionally handy and cheap. <\/span>\u00a0<\/span><\/p>

Independent tools are available to integrate with the existing CRM or ERP that businesses are using.\u00a0 Tech giants who offer these facilities offer their business intelligence integrations.\u00a0<\/span>\u00a0<\/span><\/p>

What makes these tools stand out is the incorporation of complex data analytics tools with interactive visualisation tools.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Ways we interact with data <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Data can be represented multidimensionally- from simple line graphs to interactive 3D designs. On the level of complexity, let’s list them as,\u00a0<\/span><\/span>\u00a0<\/span><\/p>

Data can be represented multidimensionally- from simple line graphs to interactive 3D designs. On the level of complexity, let’s list them as,\u00a0<\/span>\u00a0<\/span><\/p>

  1. Simple graphics<\/strong> \u2013 Line graphics or histograms. Representing data between two-axis and referencing one or more attributes, if needed.

    <\/span><\/li>
  2. Using presentation – <\/strong>images, or video, rendered from a data analysis software. Usually, an image or video output is printed or played.

    <\/li>
  3. Creating interactive data visuals<\/strong> \u2013 There are some software tools which can take our data file as an import and visualise the outcome in a way we want through an interactive surface.\u00a0
    <\/span>Here are some examples of beautiful interactive designs shared on the <\/span>Tableau website<\/span><\/a>:\u00a0\u00a0<\/span>\u00a0<\/span><\/li><\/ol>
    1. Real-time data visualisation<\/strong>: As the computing systems are getting faster with technologies like cloud and SaaS (Software as a service, which runs on cloud servers), real-time data visualisation has become very handy and cheap. Not only in real-time, but given a depth of timeline, some data serve a better purpose.
      <\/span>For example, real-time and timeline-oriented view on customers visiting a shop, over some time can be analysed. Sometimes a fast-moving timeline can be more intuitive than a picture on a 2D surface.\u00a0\u00a0<\/span><\/li><\/ol>
      1. Dashboards<\/strong>– Finally, dashboards are a unique interface which includes the data in different areas and displays each of them in \u2018cards\u2019 up to each user\u2019s convenience. In businesses, dashboards become powerful real-time tools to analyse and visualise data at the same time.
        <\/span>For example, in SAP Business One dashboard (often called as cockpit) can be customized with essential cards. From the vast amount of business data<\/span> already available, cards selectively present a glimpse of the most important data to the managers. Since each card display data in visuals, this is a compact form of real-time business data visualisation.\u00a0<\/span>\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t

        Conventional patterns <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t

        Although data can be presented in vast and exquisite means, there shouldn’t be any conventional deviations. For example, hot temperature\/urgency is represented in the red end of the spectrum while blue is its opposite end value. In the same way, in a graph, the timeline is always represented horizontally. If this representation changes, the data becomes more difficult to be perceived.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t
        \n\t\t\t

        Persuasive data visualization<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t

        Just like conventional settings for data visualization, some persuasive appeal is to be applied from the design perspective.\u00a0<\/span>\u00a0<\/span><\/p>