{"id":55317,"date":"2024-04-27T14:46:02","date_gmt":"2024-04-27T14:46:02","guid":{"rendered":"https:\/\/targetintegration.com\/?p=55317"},"modified":"2024-09-11T12:03:30","modified_gmt":"2024-09-11T12:03:30","slug":"the-three-pillars-of-digital-transformation-understanding-your-business-processes-and-why-theyre-key-to-a-successful-digital-transformation","status":"publish","type":"post","link":"https:\/\/targetintegration.com\/en_ie\/the-three-pillars-of-digital-transformation-understanding-your-business-processes-and-why-theyre-key-to-a-successful-digital-transformation\/","title":{"rendered":"The 3 Pillars of Digital Transformation \u2013 Understanding Your Business Processes, And Why They\u2019re Key To A Successful Digital Transformation\u00a0"},"content":{"rendered":"

Change is an integral part of any business\u2019 growth journey. Managing that change effectively is the lifeblood of successful business leadership.<\/span>\u00a0<\/span><\/p>\n

Shepherding your business through a digital transformation is no different. But in order to manage change, especially one as exhaustive as a digital transformation, you must have a handle on where you\u2019re starting from. Change of this magnitude will redefine how your business operates, and how the people in<\/span> and around<\/span><\/i> your business operate. Not knowing exactly what those operations look like is a recipe for unforeseen disaster \u2013 exactly when it\u2019s already too late to change your approach.<\/span>\u00a0<\/span><\/p>\n

In our previous article, we explored the importance of <\/span>people, both external stakeholders and team members, in buying into any extensive change in business operations.<\/span><\/a> Around 70% of all digital transformation ventures fail to meet expectations, <\/span>per a report by McKinsey.<\/span><\/a> The inability of firms to get their teams and external stakeholders to buy into the changes being proposed is cited, time and time again, as the defining reason these attempts to effect massive change to a business fall flat.<\/span>\u00a0<\/span><\/p>\n

But it is not the people in your business who will change as a result of the transformation you are proposing; It is the processes that bind them together and define their relationships.<\/span>\u00a0<\/span><\/p>\n

Arming yourself with a thorough understanding of your business\u2019 processes is integral to successful change management as you embark upon your program for digital transformation.<\/span>\u00a0<\/span><\/p>\n

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What are the Business Processes That Drive Digital Transformation?<\/span><\/b>\u00a0<\/span><\/p>\n

A business process is a sequence of actions that achieve repeatable and reliable outcomes. A simple example would be a business\u2019 method of logging sales leads on a piece of internal software, or how invoices are archived. These are steps that incoming staff can be trained on to ensure consistency of outcomes and stability moving forwards, even as a business goes through staff turnover.<\/span>\u00a0<\/span><\/p>\n

Processes are the DNA that makes up your business \u2013 they are how you do what you do, the recipe behind your success and the engine that drives your profitability and growth. Understanding them inside and out, and how your digital transformation will change them for the better, is key to getting the most out of that transformation.<\/span>\u00a0<\/span><\/p>\n

Ideally you want your plans for digital transformation to address processes in the following ways:<\/span>\u00a0<\/span><\/p>\n