Last week, the Target Integration team had the pleasure of participating in the National Manufacturing & Supply Chain Conference & Exhibition at the RDS Dublin – and what an incredible two days it was.
An Immersive Demo Experience
At the heart of our stand was a live demonstration that captivated attendees by walking them through a simulated customer and manufacturing journey. From selecting a product (car, helicopter, or motorbike) to full-scale assembly and delivery – visitors became part of the experience.
Here’s how the journey unfolded across four interactive stations:
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Product Selection & Purchase
Users chose their product and a sales order was generated in the CRM. -
Back-Office Processing
A purchase order was created, passed to the office team, and processed for warehouse fulfilment. -
Warehouse Operations & Barcode Scanning
A picking sheet was printed with item quantities and bin locations. Using our DT-50 handheld scanner, participants scanned barcodes that validated each item’s bill of materials. Once the correct variant combination was reached, they moved to assembly. -
Assembly Line & Fulfilment
Participants followed clear digital instructions to build the product. Once completed, a delivery order was issued, closing the loop from order to dispatch.
This hands-on experience offered a fun and educational way to understand how fully integrated ERP and CRM systems streamline the manufacturing process from start to finish.
🎤 Insights from the Main Stage
Rohit Thakral, CEO, on Digital Maturity
Our CEO, Rohit Thakral, took the stage to deliver a compelling talk on Digital Maturity Assessment, a timely topic in the era of Industry 4.0. Rohit highlighted:
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The importance of knowing where you are on your digital transformation journey
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The need for strategic alignment and team readiness
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That transformation is not just about technology — but creating value and planning for sustainable growth
The session empowered leaders to rethink their approach to transformation, moving beyond buzzwords and into actionable strategy.
Ryan O’Connor’s First Talk: CRM + ERP Integration
Also taking to the stage for the first time was Ryan O’Connor, who spoke passionately about “The Business Case of CRM Integrated with ERP Systems.”
Ryan broke down:
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What CRM and ERP systems really are, and how they differ
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The challenges when these systems operate in silos
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How integration leads to better efficiency, real-time visibility, and smarter decisions
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Engaging audience members with live polling and discussion
It was a milestone moment and one that added great value to the event’s learning agenda.
Thank You to Our Team & the Organisers
This experience wouldn’t have been possible without the dedication and collaboration of the Target Integration team. A special thank you to everyone who supported our presence:
Rohit, Ryan, Dinesh, Gregory, Anthony, Grace, Ishant, Stephen, Dee, and Aman – each person played a key role in delivering conversations, demos, and solutions to all who visited our stand. If you spoke to one of us and would like to follow up, don’t hesitate to get in touch.
We also extend a heartfelt thanks to the event organisers for running such a smooth and professional conference. It’s always a pleasure to be part of an event that supports innovation and collaboration in Irish manufacturing.
📍 Next Stop: Belfast!
We’re not slowing down. You can find us again at the Northern Ireland Manufacturing & Supply Chain Conference & Exhibition coming up in Belfast. If you missed us in Dublin, we’d love to meet you there.
