Streamline & Coordinate Your Entire Social Media Marketing Process with Odoo

Social media marketing remains a jewel in the crown of any marketer’s toolkit, allowing you to reach right into the phone screens of the customers or clients you’re hoping to sway to land your pitch. 

Managing socials across multiple platforms and accounts, with their different formats, requirements and content schedules can be a major time sink, especially for smaller marketing teams. Odoo provides a single, intuitive dashboard to integrate and coordinate your entire social media marketing process across every channel, campaign and platform, designed to cut down on time spent on repetitive posting tasks and opening up more time for strategic planning and content ideation. 

Odoo equips you with an integrated approach that streamlines your social marketing workflows and allows for simultaneous posting across multiple channels. Real-time insights fed directly from your feeds offer powerful analytics to monitor your performance metrics across every social media platform you operate at once, arming you with the knowledge to fine-tune your strategies and optimise your content approach. 

What Is Odoo? 

Odoo is an Enterprise Resource Planning (ERP) platform designed to integrate and automate every aspect of a business’ day to day operations, to allow for time savings on repetitive, mundane tasks and an amalgamated data stream for better business insights to planners and decisionmakers. 

What makes it stand out is its open-source and modular design philosophy, which allows organisations to fine-tune their Odoo experience to exactly match their specific needs. No two Odoo implementations are fully alike, with businesses able to pick and choose their preferred functionalities à la carte, without any bloat from services or features they don’t require. Additional modules can be installed and activated on an ongoing basis, as a business expands or deepens its Odoo utilisation. 

As an open-source platform, Odoo also allows considerable customisation beyond its pre-packaged module options. Custom modules can be developed and seamlessly integrated with an Odoo installation, designed to fulfil specific roles outlined by the business using Odoo. Odoo can be customised to interface with other existing software, or even hardware sensors such as on a factory floor or in a stockroom environment to feed back accurate real-time information to a centralised dashboard. 

Most of all, Odoo utilises an extremely user-friendly and intuitive interface, displaying each of its installed modules as apps on a screen, similar to how smartphones list applications, allowing users of all skill levels to effortlessly navigate to where they need to be. 

How can Odoo Help Your Social Media Marketing? 

But its user-friendliness and customisability aside, what can Odoo do specifically to help manage your social media marketing? 

Odoo’s social marketing features outfit you with a unified platform to track campaigns, feeds, post updates, metrics and customer engagement all on one convenient screen. With every social channel displayed side by side you get a snapshot overview of your entire social media presence and how it’s performing on key metrics. 

From here you can also post and schedule across multiple or all channels simultaneously, removing the need to juggle between websites, apps or platforms. Scheduling automates the posting process and allows you to target out-of-office hours for engagement, or to automate a week or more’s worth of posts in one sitting. 

Integration with Odoo’s CRM functions allows for tracking of user engagement with your posts and segmenting of your audience based on their content preferences or levels of interaction with your social channels. This allows you to effortlessly escalate engaged users as potential leads, folding them into outbound marketing campaigns to nudge them forwards along the pipeline. 

How to Get the Most out of Odoo as a Social Media Marketer 

What tips and tricks can a social media marketer use to leverage Odoo to its full effectiveness? 

Right off the bat, ensure you’ve fully integrated Odoo’s marketing modules to get the most out of your investment. Taking some time to get to know Odoo’s marketing modules and how they’re used before starting out will set you up on the best possible foot forwards for managing your social media campaigns. 

Know your KPIs – the same as using any tool for social marketing, knowing the goals you’re looking to achieve, and how those goals will be measured, is key to framing your strategy and guiding your use of Odoo. Regularly reviewing and keeping apprised of this data can help you refine and fine-tune your social media approach across the board. 

Enhance collaboration between teams and other departments by utilising Odoo’s shared calendar functions to ensure alignment on scheduling and deadlines. Routine, everyday tasks such as responses to regular social media queries can be fully automated to cut down on time spent on repetitive tasks and allow you to focus on what truly adds value and brings you closer to achieving your objectives. 

As with any social marketing campaign, build up your content calendar in advance to be prepared and avoid last-minute rushes to get time-sensitive content out on time. Carefully track engagement metrics to determine what sort of content works best – and for what audiences – so that you can tune future content calendars around your data insights to get the most out of your campaigns. 

Get Started With Odoo as Your Fully Automated Social Media Marketing Platform 

Ready to find out more about how Odoo can energise your social media marketing campaigns? Speak with one of our consultants today and take your first step towards automating and streamlining how your team harnesses social media to grow your business and build meaningful customer relationships.