Highlights from the Day – Watch the Action
The Odoo Business Show at the Carlton Hotel was packed with energy, insights, and innovation. From engaging panels to in-depth conversations and buzzing networking sessions, here’s a quick glimpse into the day:
From the moment the doors opened, it was clear that this was going to be more than just another ERP event. The venue quickly filled with a diverse mix of professionals, from entrepreneurs and operations managers to IT leads and financial directors – all gathered to learn, share, and explore how Odoo can help their organisations run smarter.
As a certified Odoo Partner and sponsor, we at Target Integration were thrilled to take part in shaping the day – not just through thought leadership and discussion, but by engaging face-to-face with the very people we build solutions for every day.
A Full House of Curious, Ambitious Professionals
The energy in the room was electric from the start. With a large number of attendees, the Odoo Dublin Business Show was a hive of conversation. We spoke with a range of business leaders – some who had never heard of Odoo, and others who were already using it but weren’t aware of the potential and level of customisation the platform offers when you work with an expert partner.
Many were surprised to learn that Odoo implementation doesn’t have to be one-size-fits-all. It can (and should) be shaped around their operations, not the other way around. And that’s where a certified partner like Target Integration makes the difference.
Keynote Panels & Real-Life Client Stories
The day featured a full programme of talks, demonstrations, and panel discussions, offering something for everyone – whether you were new to ERP or looking to expand your digital ecosystem.
Watch: Partner Panel Discussion with Rohit Thakral & Louise O’Conor
One of the highlights was the Partner Panel Discussion, featuring our very own CEO, Rohit Thakral, joined by Louise O’Conor, Managing Partner at Rethink Digital Advisory. The conversation centred around what real digital transformation looks like – beyond buzzwords – and the importance of marrying the right technology with the right long-term strategy, as well as the grants which are available for companies looking to digitally transform.
Watch: Client Panel Discussion with Ryan O’Connor & Gillian Carroll
Later in the day, our Senior Digital Marketing Executive, Ryan O’Connor, took the stage alongside Gillian Carroll, Managing Director of Promowear.ie, to discuss the real-world impact of Odoo on their operations. Gillian’s session gave attendees a look behind the scenes at how Odoo has helped Promowear scale effectively, cut down on inefficiencies, and gain better control over everything from inventory to customer experience.
This session struck a chord – proving that Odoo isn’t just for large corporations or complex enterprises. With the right setup, it can transform businesses of all sizes.
Behind the Scenes: Our Role as a Certified Odoo Partner
While the talks and panels were a great way to bring the ecosystem to life, much of the day was spent answering the questions from our attendees.
“What does an Odoo Partner actually do?”
And it’s a great question. Because the truth is – Odoo, while powerful, is not plug-and-play for most businesses. Implementation is just the beginning. The real value lies in how it’s configured, extended, and evolved over time. That’s where we come in.
As a certified Odoo Partner with over a decade of experience, our work typically includes:
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Implementation with intent – We don’t just install and go. We learn your business inside and out and configure Odoo to fit your workflows, departments, and industry challenges.
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Customisation and Development – Need a feature that doesn’t exist out of the box? We build it — whether it’s automating a unique process or integrating other tools.
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Training & Adoption – We don’t just deliver software – we help your team adopt it. From onboarding to documentation, we make sure your people are confident using the system.
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Data Migration & Clean-Up – If you’re switching from another system (or Excel), we migrate and cleanse your data, ensuring accuracy and usability from day one.
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Long-Term Partnership – Your business grows, and so should your software. We offer ongoing support, upgrades, and advice as your digital partner – not just your vendor.
That’s why we describe ourselves not just as a service provider, but as a trusted partner in digital transformation.
Real Conversations, Real Possibilities
Throughout the day, our team connected with dozens of individuals and organisations – each with different goals and challenges, but united by a common theme: they’re ready to work smarter, and they know that technology has a role to play.
There were start-ups looking for cost-effective CRM and invoicing, mid-sized retailers eager to optimise inventory and supply chain, and manufacturers searching for a fully integrated ERP to replace legacy systems. Many of these businesses had heard of Odoo, but didn’t know it could be tailored so precisely to their needs.
That’s why events like this matter. They break down the mystery. They put faces to the technology. And they let people meet the teams – like ours – who are ready to help.
A Special Thanks to the Odoo Team & Event Partners
We’d like to give a huge thanks to Waleed Alsaleh, Jonathan Meulenbergh, and the entire Odoo team for their seamless coordination throughout the event. It’s not easy to pull off an event that feels both professional and welcoming, but the team delivered with flying colours.
Special thanks also to our panellists – Louise O’Conor and Gillian Carroll – for sharing your time, insights, and experiences so generously.
See You at Odoo Business Show Birmingham – June 19th
If you missed the Dublin event – or you’re based in the UK -Odoo you’ll get another chance to meet the Target Integration team this summer. We’ll be at the Odoo Business Show in Birmingham on June 19th, ready to answer questions, run demos, and help you start your Odoo journey the right way.
Ready to Explore Odoo? Let’s Build It Around Your Business
Whether you’re starting fresh with ERP or already on Odoo and looking to scale — Target Integration can help you unlock its full potential. We bring the technical skill, the industry know-how, and the strategic mindset needed to deliver results that actually move the needle.
👉 Get in touch with us today to book a free consultation, or explore our full suite of Odoo services here.
Let’s build something smarter, together.
