Satisfied Online Shopper is More Likely to Purchase Again

A US study of online shopping habits has found that a highly satisfied online shopper is 73 percent more likely to purchase online than a dissatisfied shopper, and 75 percent more likely to recommend a site to a friend. The annual report into customer satisfaction with retail websites by ForeSee Results showed that only 10 of 40 top e-tail sites managed to improve their online shopper satisfaction rating since the previous year’s study.