Is Your Business an App Zoo?
It might sound funny, but take a look around your company, and you’ll see it’s probably true.
Everywhere you turn, there’s a new app, a new login, and another dashboard to check. What started as an effort to streamline your business has slowly turned into chaos—a digital jungle of disconnected tools.
Technology was supposed to simplify things.
Instead, many businesses are stuck juggling an overwhelming number of applications—each designed to solve a specific problem—but none of them talking to each other.
I recently sat down with a telecom provider based in Dublin. What I discovered felt all too familiar. Here’s a snapshot of the software lineup they’re using:
- Slack for internal communication
- Intercom for live chat on their website
- WordPress for content and lead generation
- Gravity Forms for capturing website inquiries
- Zendesk for customer support
- Xero for billing
- HubSpot CRM for sales
- Sage Line 50 for accounting
- Google Sheets to manage stock levels
- Google Workspace for email and calendar
- And an HR app they couldn’t even name anymore
None of these tools are integrated. Not one.
So if a lead comes in through the website, the marketing team has no visibility into whether it converted. If that person becomes a customer, support has no idea how many tickets they’ve raised—or whether they’ve paid their invoices. And when a customer calls in, reps have to dig through multiple systems just to get a full picture.
Sound familiar?
Here’s the reality:
When your systems are fragmented, your productivity takes a hit. Your team wastes time switching between tabs. Customers get inconsistent experiences. And your reporting? Practically useless.
So, what can you do about it?
Option 1: Integrate Everything
Sure, you can stitch all these systems together using APIs. But let’s be honest—that’s a full-time job for your IT team. One tiny update to an API can break the whole integration, and then you’re back to square one. When you’ve got 8, 10, or even 12 tools in play, it becomes a game of digital Jenga.
Option 2: Consolidate with an All-in-One Platform
A better approach? Find a platform that covers the majority of your business needs under one roof—sales, marketing, finance, support, and operations. With a unified system, your data flows freely, your team works smarter, and you finally get the insights you’ve been missing.
There are a few powerful solutions out there that can make this happen—and yes, I’ll be diving into them in the weeks ahead.
But for now, I’m curious: How many apps are you using in your company?
Drop a comment below and share your experience. Have you managed to sync them all? Or are you drowning in a digital zoo?
Until next time, Take a moment to rethink your tech stack. Your business—and your sanity—will thank you.
