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Marketing Executive – IN

About the Company: Target Integration is an emerging leader in digital transformation and digital adoption, with extensive experience in business consultancy. As experts in business processes and automation, we help empower our clients with insights and clarity. From consultancy and migration to customisation and training, we enable them to optimise their operations and reporting, through the implementation of market-leading software. We have a diverse team of creative individuals with a focus on personal development and continuous improvement, where everyone can influence the success of the business and help us reach our joint goals.
We have headquarters in Ireland and a global presence in the UK, USA and India.
Website: https://www.targetintegration.com

Job Description

We are looking for a dynamic and creative Marketing Executive to join our team in Gurgaon. The ideal candidate will have a passion for marketing and a proven track record in various marketing functions including lead generation, social media management, content creation, and digital marketing. This role requires a hands-on individual who can effectively manage and execute marketing strategies to drive growth and brand awareness.

Key Responsibilities:

Lead Generation:

– Develop and implement strategies to generate high-quality leads.

– Monitor and analyze lead generation campaigns to improve performance

Social Media Management:

– Create, curate, and manage all published content across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

– Develop and execute social media campaigns to enhance brand awareness and engagement.

– Track and report on social media metrics to measure the effectiveness of campaigns.

Email Marketing:

– Design and execute email marketing campaigns.

– Write compelling email content to drive engagement and conversions.

– Analyze email marketing performance and optimize campaigns for better results.

Content Creation:

– Create high-quality content for various channels including blogs, websites, and social media.

– Collaborate with the design team to produce engaging multimedia content such as images, videos, and graphics.

YouTube Video Management:

– Plan, create, and upload engaging video content for our YouTube channel.

– Optimize videos for SEO to increase visibility and viewership.

– Monitor and analyze the performance of video content and make improvements as needed.

Image and Video Editing:

– Edit and enhance images and videos for various marketing campaigns.

– Use image and video editing tools to create visually appealing content.

Required Experience and Skills:

– 2 to 3 years of experience in marketing, specifically in lead generation, social media management, email marketing, and content creation.

– Strong knowledge of social media platforms and best practices.

– Excellent email writing skills with a knack for creating engaging content.

– Experience with video content creation and management, particularly on YouTube.

– Proficiency in image and video editing software (e.g., Adobe Photoshop, Adobe Premiere Pro, Final Cut Pro).

– Strong analytical skills to track and measure the success of marketing campaigns.

– Excellent communication and interpersonal skills.

Job Location: Gurgaon, India
Desired Experience: 2+ Years
Job Type: Full – Time
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