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Search Engine Optimisation (SEO) – An Introduction

And that is why googling is searching and being able to be googled is the new able to service or develop your customer base.

Search Engine Optimisation is a process of increasing the volume and quality of your website content of your website for Search Engines like Google, Yahoo, MSN etc. This should result in increasing your organic/natural search results. Organic results are free results from search engines for your website.

Search for “Search Engine Optimisation” for example and you will find hundreds of millions of results waiting for you, now which one to pick is up to you. But being there is important and being there on the initial pages is even more important. There are different types of search engines like image search, local search, industry specific search etc. They all will show different results for same search keywords.

Primarily the process of SEO starts from optimising your website content and HTML coding. A well coded website is more attractive to search engines. Optimisation of the content has a number of steps including creating title tags, Meta description of various pages, Meta keywords for various pages etc.

How would Google know that there is a new website on the internet? Submit your website to the search engines. Submitting your website to search engines is an important step. Create a sitemap of your website and submit it to the search engines so that they know what information is available on your website and they can browse through it.

Search Engines also favour sites that have links with other relevant sites on the internet. Links creation is important step as you need to be very careful with whom you link your website with. If you link with non-relevant websites, it may harm your reputation on the internet and hence destroy your website

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