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What would a person do when he wants to buy a product or service? He will talk to friends, search the yellow pages, and go from shop to shop to search for a particular product/service… Nah…… not in this electronic age? With increasing number of Internet users around the globe, the primary source of information is the website search. I do it, you do it and we all do it. We search internet for everything, so much so that the term GOOGLE has replaced the word search in our mindset. We GOOGLE it.

A US study of online shopping habits has found that a highly satisfied online shopper is 73 percent more likely to purchase online than a dissatisfied shopper, and 75 percent more likely to recommend a site to a friend. The annual report into customer satisfaction with retail websites by ForeSee Results showed that only 10 of 40 top e-tail sites managed to improve their online shopper satisfaction rating since the previous year’s study.

A leading hosting and internet services provider recently found that nearly half of the consumers reasearch online before they buy anything. Yet only half of the retailers monitor their reputation on the internet or don’t have a website.

The hosting firm surveyed 1,500 people and over 400 retailers and found that nearly half of of the consumers read reviews of the products before actually buying them.

One in three consumers leave a review online, 44% men and 34% women go to review sites and compare the prices from various online stores.

I am sure you agree to my statement if I say, “Nothing comes for free in todays world” but still there are a number of tools available in today’s world created by some genius people and companies which help you in doing your business and come for free.

What? You don’t believe me?

HTTP cookies, more commonly referred to as Web cookies or just cookies, are parcels of text sent by a server to a Web browser and then sent back unchanged by the client each time it accesses that server. HTTP cookies are used for authenticating, session tracking (state maintenance), and maintaining specific information about users, such as search preferences etc.

Domain name is just not an IT Jargon anymore, it is a like an essential intake for global existence and for effective and efficient marketing exercise. A correct domain name for your business is an asset. Every business should register their respective domain names as soon as possible to avoid someone else registering it.

Now that you have got your website, the question is how to get people to know about your website. I touched this topic briefly in my article Your Website in 5 Easy Steps. But it did not dive into great details of specific topics.

So, you have taken the first and the right step for making your presence on the world wide web. But you are wondering how would you do that? Following 5 steps will help you in understanding the fundamentals you need to know about building a website.

9^th September 2008
Irish businesses are being warned not to fall for a scam from a company calling itself Internet Register Ireland. Internet Register Ireland is a trading name used by a German company called DAD Deutscher Adressdienst GmbH.

A Content Management System (CMS) is a software application to create, edit, manage and publish content in a consistent manner. It allows you to store, control, version control different contents from Web Pages to Video Clips to MP3 songs to Blogs or Articles.

Would you like to expand your market base and look for new customers without opening up more physical stores/shops?

Would you like to have people access your products or services more readily and at their convenience?

Would you like to have customers shopping with you even when your store is closed?