Most Consumers Research Online Before They Buy
A leading hosting and internet services provider recently found that nearly half of the consumers reasearch online before they buy anything. Yet only half of the retailers monitor their reputation on the internet or don’t have a website.
The hosting firm surveyed 1,500 people and over 400 retailers and found that nearly half of of the consumers read reviews of the products before actually buying them.
One in three consumers leave a review online, 44% men and 34% women go to review sites and compare the prices from various online stores.